There is no single mould for who studies Business. UC’s Bachelor of Business doesn’t just open doors to boardrooms (though it does do that), it gives you the tools to build, lead and communicate across a broad range of areas. If you have your sights set on making content, why not make it on what interests you the most.

If you like the idea of marketing….

Learn the strategy behind content creation. It’s where creativity meets data and ideas become campaigns that make people stop scrolling. In this major, you’ll learn to understand audiences, manage strategy, develop content or influencer community.

What about management?

Great content doesn’t just happen, it’s managed, budgeted and delivered by people who can turn chaos into clarity. Studying management teaches you how to lead teams and ideas.

Whether you end up working in a team of many or a team of one, you’ll have the right tools for the job. 

Interested in international business?

Content now travels faster than ever. This specialisation teaches you how to navigate global markets, cultures and communication styles to build stories that resonate with audiences both near and far.

If the government landscape is more your style..

We know that audiences are engaging in more and more government and political content on socials. If you’re interested in how messages are shaped and received and want to help people make informed opinions, this could be for you. Based in the epicentre of government here in Canberra, what better place to learn how the cogs turn inside government systems.

Drawn by economics?

Learn the global economic trends and turn them into meaningful stories that help people make decisions. Maybe you see yourself becoming more of an online correspondent, helping audiences understand complex economic issues. Learn how to frame ideas with clarity and purpose, a key skill in media, policy and business storytelling.

If you like the idea of accounting…

There’s more to accounting than just churning away at Excel. You also have the capability to help people understand the financial side of their lives and businesses. This specialist major gives you the insight to share trends, tips and advice with confidence. Whether you’re creating your own content, guiding small businesses or supporting large organisations through change, your expertise will make you a trusted voice people turn to.

What about accounting and finance

Australia’s Fin-fluencer landscape is one of the most tightly regulated in the world. You’ll build the financial knowledge, critical thinking and knowledge to underpin trustworthy content. Whether you want to create your own financial education channel, write explainers or work for a brand that helps people make smarter money choices, you’ll have the credibility and confidence to do it right.

Curious about human resources

HR is all about connection, communication and culture. Learn how people and organisations work and how thoughtful communication can bring them together. The skills you build will help you shape stories that inspire trust and belonging. Whether you’re developing internal messages, sharing employee stories or creating content that attracts and retains talent, you’ll understand how to connect people with purpose.

The Bachelor of Business at the Â鶹´å of Canberra gives you more than a degree. Gain the tools to think strategically, communicate with purpose and turn knowledge into influence. Whether your future lies in management, marketing, finance, policy or government, you’ll graduate ready to shape the stories that move industries forward and bring people together.